The change
Reckitt, home to the world’s most loved and trusted hygiene, health, and nutrition brands, had implemented a new Digital Asset Management (DAM) platform to improve consistency and efficiency across its global asset management processes. Our role was assisting in making the third-party software feel like their own, symbolising a new beginning, and encouraging widespread use.
Calling on our extensive experience with other digital transformation projects, we renamed the platform ‘OneSPOT’, developed a new brand identity and guidelines, and, working alongside Reckitt’s dedicated internal support team, empowered the organisation’s global business units and countries to embrace it. As a result, they can now source, search, and share assets in a single, easy-to-navigate central location.
Client
- Reckitt
Deliverables
- Demo video
- Email comms
- Interactive documents
- Level Up logo development
- Naming
- SharePoint build
- Visual identity
Additional Credits
- N/A