Let’s talk #SideBySide

The change

Isuzu has a strong track record of building long-term strategic relationships. What started as an entry for ITV’s Head First award, a new initiative that shines a spotlight on mental wellbeing, enabled the company to raise awareness about an issue that affects a significant portion of their customers.

With 77% of men experiencing mental health symptoms* and 1 in 8 Brits preferring to have difficult conversations in a vehicle**, we used the Isuzu D-Max to open up these discussions, creating a heart-warming film about relationships that came runner-up in the Award plus campaign assets, including digital conversation cards about mental health, that were shared on Isuzu UK’s social channels and promoted in dealerships.

Isuzu’s primary target audience consists of hard-working men, such as farmers and builders, who may not typically be open about their problems. In fact, they have one of the highest incidences of suicide in this country. However, this story is relatable to everyone, as it reminds the audience of the meaningful conversations they’ve had during journeys or in vehicles, which is why we believe so passionately in the power of this idea. We see huge potential with this campaign. ‘Side by side’ is a brilliant call to action that Isuzu can own and can be brought to life in so many ways.”

George Wallis, Head of Marketing for Isuzu UK