The change
In Marvel Studio’s Guardians of the Galaxy Vol. 3, the Guardians are sent on a dangerous mission that, if unsuccessful, could lead to the end of our heroes. We wanted to leverage this feeling of edge-of-your-seat action and adventure to rocket Isuzu’s appeal into the lifestyle pick-up market.
As a result, we came up with an innovative campaign to showcase the New-Look Isuzu D-Max in a cosmic setting to align with the space element of the film. It was an amazing experience to work with our client on such a globally beloved franchise, and we were thrilled to have the opportunity to showcase the New-Look Isuzu D-Max in such a fun way.
